In May 1976 National Council gave approval for use of the Scouts Canada logo. It was registered as a trademark with Consumer and Corporate Affairs (now Industry Canada) on October 11, 1978.
The design of the approved logo emphasizes and meets three criteria:
- we are Scouts Canada – identified through the use of the fleur-de-lis and the maple leaf as well as the words “Scouts Canada.”
- we are part of a world-wide Movement – identified through the use of the World Scouting fleur-de-lis.
- we are increasingly bilingual, multicultural and co-educational – identified through the “inclusive” term Scouts Canada.
- we have an emphasis on the outdoors and camping – identified through the shape of the logo. It is seen by some as a tripod over a fire (outdoors) and by others as a tent (camping).
It assists in helping members and the general public identify Scouting and all for which it stands, both now and in the future.
The official suggested colouring on the logo is PMS 032 red and black on a white background. Where it is not feasible to use two colours, alternatives include – white on black, black on white, white on red and red on white.
The preferred typeface used in the logo is Univers 67.
If seeking approval for usage of the Scouts Canada logo, please contact mrobinson@scouts.ca