Our Brand Promise
Kids in Scouts have fun adventures discovering new things and experiences they wouldn’t discover elsewhere.
Along the way they develop into capable, confident and well-rounded individuals, better prepared for success in the world.
Scouts is the start of something great.
It starts with Scouts.
Mission: To contribute to the education of young people, through a value system based on the Scout Promise and Law, to help build a better world where people are self-fulfilled as individuals and play a constructive role in society.
Method: The Scout Method is an approach unique to Scouting throughout the world and includes each of the following seven elements:
- Scout Law and Promise
- Learning by Doing
- The Team System
- A Symbolic Framework
- Personal Progression
- Adult Support
Vision: As Scouting enters its second century, it sees itself as:
- A credible, value-based, educational movement
- Dynamic and innovative
- Involving more and more young people, boys and girls, from broader segments of society
- Attractive to adults, women and men, in all cultures
- Making a real contribution to creating a better world.